AI Core

AI that works not as a button, but as your business operating layer

AI Core in KendaliCRM analyzes real CRM data, helps you launch offers, score ideas, find bottlenecks, build growth plans, track sales, and design automations. It's not a separate chat — it's the AI core inside AMOS.

AI auditsIdea scoringSales kickoffWorkflow Builder

The key difference: AI is built into the business process

Most CRMs add AI as a prompt field. KendaliCRM builds AI around the data: orders, channels, offers, funnels, partners, landing pages, payments and sales dynamics. That's why the AI doesn't just "write text" — it explains where the problem is, what to launch, how to scale, and which actions to take next.

01Data

CRM context: offers, sales, traffic, finances and customers.

02Module

Pick a scenario: audit, idea, kickoff, growth, tracking or workflow.

03AI output

A structured report, plan, ranking, roadmap or diagram.

04Action

The author understands what to improve in the offer, funnel and communications.

Infrastructure core

AI Core takes care of models, the queue, billing and resilience

Inside the ecosystem, AI Core runs as a dedicated service: the application sends a task and receives a result without worrying about providers, tokens, cost or technical failures. It's the foundation for every AI module in KendaliCRM.

Routing and Queue

Picks the right AI module, model and quality mode for the task. Heavy operations move into an asynchronous queue and never disrupt the dashboard.

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Billing and Fallback

Credit economics: cost is clear before launch, and credits are charged only after a successful result. Resilience lets you switch providers or modes.

Structured Schema

Every module returns a structured result ready for the CRM interface, not "raw" text. AI becomes infrastructure, not a one-off integration.

AI economics

Transparent cost instead of unknown spend

  • AI Core is built on FastAPI, Redis and PostgreSQL as a reusable layer;
  • the module assignment and scope of work are visible before launch;
  • a preliminary cost estimate for the task in credits;
  • credits are charged only after a successful result;
  • a price snapshot is saved in the operation history for auditing;
  • a single layer serves the CRM, EMA and other web services.
Lifecycle of an AI task
task + CRM context
  → routing (module + model)
  → queue (async)
  → estimate (credits)
  → run → charge after success
  → structured result + price snapshot
Dashboard interface

The AI modules are gathered into a dedicated workspace

The author sees the available tools, launches the right scenario, and gets a result in a format that can be put to work in sales, marketing, content or automation.

KendaliCRM dashboard: the AI Core panel with marketing audit, sales kickoff, growth mentor, ideas and workflow
AI Core in the dashboard: audit, sales kickoff, growth mentor, idea scoring, idea comparison, sales tracking and workflow builder.
AI module map

Seven scenarios that cover a marketer's strategic work

Each module solves a separate business task: from validating an idea and a cold launch to scaling, weekly sales control and designing automations.

AI Marketing Audit

A complete marketing breakdown on real CRM data from the past 90 days: sales, traffic, funnels, channels, partners, metrics, bottlenecks and an improvement roadmap.

AI Sales Kickoff

A cold-launch plan for a new offer: positioning, audience, first channels, weekly steps, risks and an action checklist up to the first payments.

AI Growth Mentor

A scaling plan for an existing offer based on current sales, channels and conversions. It tells you what to double down on and what not to push any further.

AI Idea Scoring

A breakdown of a business idea by potential, risks, launch complexity, monetization and the next step. Ideal before you spend time on development.

AI Idea Comparison

Compare 2–5 ideas in a single table: strengths, weaknesses, risks, launch order and the best option for your current business.

AI Sales Tracking

A weekly breakdown of metrics, forecast, anomalies and recommendations. A useful management habit: look at the numbers, not the emotions.

AI audits

The audit works with facts, not guesswork

The marketing audit uses your business data: orders, traffic, funnels, the affiliate program and channels. As a result, the author gets not abstract advice, but a list of specific bottlenecks and actions.

What gets analyzed

CRM context instead of an empty prompt

  • sales dynamics and paid orders over the period;
  • landing page visits, UTM sources and channels;
  • conversions between funnel levels;
  • revenue, refunds, profit and payback;
  • how affiliate links and commissions perform;
  • growth points, risks and a step-by-step roadmap.
AI audit output
metrics
  → bottlenecks
  → insights
  → risks
  → priority actions
  → 7 / 14 / 30 day roadmap
KendaliCRM dashboard: AI marketing audit with data analysis and a report
AI Marketing Audit: the system gathers the CRM context and produces a report with metrics, insights, bottlenecks and an action plan.
How the AI works

From the author's task to a ready-to-use solution in a single pass

AI Core requires no manual data prep. Just pick a scenario — the rest is gathered from the CRM, passed through the core, and returned ready to act on.

1

Pick a scenario

The author opens the AI Core panel and launches the module they need: audit, idea, kickoff, growth, tracking or workflow.

2

Gather context

The CRM automatically gathers offers, orders, channels, funnels, partners and finances for the chosen period.

3

Core processing

AI Core routes the task, queues it, estimates the cost and runs it on the selected model.

4

Ready-to-use result

The author receives a structured report, plan or diagram and turns the AI output into concrete actions.

Ideas and launch

AI helps you not only analyze the past, but also choose your next move

Before launching a new product, the author can score the idea, compare several options and get a sales kickoff plan. That reduces the risk of building a product nobody will buy.

KendaliCRM dashboard: ideas list and AI tools for scoring and comparing ideas
Ideas list: AI helps you rank directions and choose what to launch first.
KendaliCRM dashboard: AI idea scoring with potential, risks and recommendations
AI Idea Scoring: potential, risks, launch complexity, monetization and the next step — before you spend months on a weak offer.
Cold launch

AI Sales Kickoff gives your offer its first plan to reach revenue

Once the product is chosen, the module builds a cold-launch scenario: positioning, audience, first channels and weekly steps all the way to the first payments.

KendaliCRM dashboard: AI sales kickoff with an offer launch plan
AI Sales Kickoff: a cold-launch scenario for the offer with weekly steps, risks and action checklists.
Growth and control

Once sales are flowing, AI becomes your growth mentor

AI Growth Mentor helps you understand how to scale a working offer, while AI Sales Tracking turns regular metric reviews into a management ritual.

KendaliCRM dashboard: AI growth mentor with an offer scaling plan
AI Growth Mentor: recommendations for scaling the offer based on current data, channels and constraints.
Workflow Builder

AI designs automations as business scenarios

Workflow Builder helps you describe an automation in a clear structure: trigger, conditions, actions, data, risks and the expected result. It's the bridge between the author's business idea and the technical implementation of the process.

Trigger and Conditions

What starts the scenario — an order, payment, cancellation, lead or ticket — and which conditions must be met: amount, offer, source, segment or customer status.

Actions and Data

What to do — an email, task, notification, stage change, follow-up — and which entities are involved: contact, order, deal, landing, partner.

Risks and Result

Where duplicates, races and automation conflicts can occur, and what should change in the business: less manual work, higher conversion, faster response.

KendaliCRM dashboard: AI workflow builder and automation design
Workflow Builder: designing automations through triggers, conditions, actions and a clear rollout structure.
Practical scenarios

AI Core covers the work of a marketer, an analyst and a project manager

The author gets not abstract "advice from a neural network", but a set of management tools embedded in the CRM context.

Before a product launchScore the idea, pick the best of several, assemble a first sales plan and avoid spending months on a weak offer.
After the first salesUnderstand what to strengthen: the offer, landing page, channel, affiliate program, follow-up or financial model.
On a regular basisGet a weekly breakdown of metrics, anomalies, a forecast and action priorities.
As the team growsDescribe workflows and automations so they can be handed to a developer or implemented inside the CRM.
Finding bottlenecksAn audit on real data from the past 90 days shows where sales and traffic are being lost.
Choosing a directionComparing 2–5 ideas in a single table helps you choose what to launch first.
KendaliCRM · AI Core Layer

AI Core turns CRM data into decisions, plans and automations

The audit shows what's happening. Idea scoring helps you choose a direction. Sales Kickoff gets you launched. The Growth Mentor helps you scale. Tracking keeps the focus on the numbers. Workflow Builder turns process chaos into a clear architecture.